Lesson Plan for Senior Secondary 1 - Marketing - Organizational Behaviour I

**Lesson Plan: Organizational Behavior for Senior Secondary 1** **Subject:** Marketing **Grade:** Senior Secondary 1 **Topic:** Organizational Behavior **Duration:** 60 minutes --- ### Objectives: 1. **Understand** the concept of organizational behavior. 2. **Identify** the key elements that comprise organizational behavior. 3. **Explain** the importance of organizational behavior in marketing. ### Materials Needed: - Whiteboard and markers - Projector and computer - Presentation slides - Handouts with key terms and definitions - Case study documents - Worksheets for group activities ### Lesson Outline: 1. **Introduction to Organizational Behavior (10 minutes)** **Activity:** - Begin with a short icebreaker activity where students share experiences of working in groups and discuss the dynamics they observed within their groups. **Discussion:** - Introduce the definition of organizational behavior: "the study of how people interact within groups." - Explain its relevance in marketing via improved teamwork, communication, and management. 2. **Key Elements of Organizational Behavior (15 minutes)** **Lecture:** - Present the key elements of organizational behavior using a PowerPoint presentation: 1. **Individuals in Organizations**: Personality, perceptions, and attitudes. 2. **Groups and Teams**: Group dynamics, stages of team development, and team roles. 3. **Organizational Structure**: Hierarchy, departmentalization, and formal vs. informal structures. 4. **Culture and Environment**: Organizational culture, external influences, and workplace environment. **Handouts:** - Distribute a sheet with definitions and examples of each element. 3. **Importance of Organizational Behavior in Marketing (10 minutes)** **Lecture:** - Discuss why understanding organizational behavior is crucial in marketing: - **Team Collaboration:** Enhance creativity and efficiency. - **Leadership:** Drive strong leadership and management practices. - **Adaptation to Change:** Quick response to market changes. - **Customer Satisfaction:** Indirectly influence customer experience through improved internal processes. 4. **Case Study Analysis (15 minutes)** **Activity:** - Divide students into small groups and give them a brief case study about a company experiencing organizational issues impacting its marketing efforts. - Ask each group to identify the organizational behavior elements involved and suggest ways to address the issues based on what they have learned. **Discussion:** - Each group briefly presents their analysis and suggestions. 5. **Interactive Quiz (5 minutes)** **Activity:** - Conduct a quick, interactive quiz using a tool like Kahoot! or simply ask questions out loud to reinforce the key points covered in the lesson. 6. **Wrap-Up and Homework Assignment (5 minutes)** **Summary:** - Summarize the main points of the lesson. - Emphasize the interconnected nature of organizational behavior and marketing success. **Homework:** - Assign students to write a one-page reflection on how understanding organizational behavior can improve their future teamwork and marketing projects. ### Assessment: - Participation in class activities and discussions. - Performance in the interactive quiz. - Quality and insightfulness of the homework assignment. ### Additional Notes: - Encourage students to think of real-life examples or personal experiences to relate to the concepts discussed. - Be available for questions and further explanations as needed.